Google Ads for Car Dealers
Would you like to attract potential customers to your dealership who are already looking for the cars you have for sale? New cars and vans, used vehicles, accessories, repairs and maintenance – the automotive industry is busy all the year-round. 93% of online searches start with Google. This means you have a huge opportunity to use Google Adwords to attract new customers who are searching with intent to buy. However, to succeed you need to structure and target your Adwords campaign correctly.
Google Ad Features
Advertising online allows businesses like yours to reach potential new customers with highly targeted messages and call-to-actions, at the moment they are most receptive. We use Google AdWords to place your business advert in front of a potential customer at precisely the moment they are looking for your product or service. Running a marketing campaign on Google can be expensive, especially if you don't have a plan. MiGuy Digital has a team that is highly knowledgeable and will make sure that you only pay for quality website traffic and visitors.
Pay Per Click (PPC)
PPC advertising is a marketing channel which uses adverts in order to drive customers to your website. It’s labelled ‘pay per click’ because you only pay when someone clicks on your ad. Mostly used on Google and other search engines, PPC is highly targeted, as you can choose the specific search terms for which your ads appear.
You can target campaigns to a specific geographical region (e.g., country, state, city, postal region) for which Google Ads supports location targeting. With location targeting, your campaigns show ads only in regions where you have open supermarkets. This approach also allows you to directly target customers searching locally for supermarkets.
With demographic targeting in Google Ads, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income. In other words, it helps prevent people outside of your chosen demographics from seeing your ads.
With audience targeting, you can reach people based on who they are, their interests and habits, what they’re actively researching, or how they have interacted with your business. Audience targeting can boost your campaign’s performance by reaching people browsing websites, using apps, or watching videos.
You will be amazed at what we uncover!
Let us show you the opportunities to potentially significantly improve your Google Ads campaigns, and generate MORE leads for LESS money!